Called it

“Perhaps surprisingly, European banks have emerged as a hotbed of experimentation. Strict confidentiality rules limit how much the financial sector can rely on cloud-based ai services. That makes open-source models hosted internally an attractive alternative. Natwest and HSBC, two British lenders, are both experimenting with building their services on top of R1, as is Spain’s BBVA, according to the Information, a news site.”

https://www.economist.com/business/2025/03/13/western-companies-are-experimenting-with-deepseek