Tech companies are pushing Gen AI everywhere.

Tech companies are pushing Gen AI everywhere.

The latest case is Windows Recall (https://support.microsoft.com/en-us/windows/retrace-your-steps-with-recall-aa03f8a0-a78b-4b3e-b0a1-2eb8ac48701c) a feature that is the worst nightmare of people suffering domestic abuse. It’s baffling that the industry is failing even to pretend to care for a good portion of the population—mostly women—that will be negatively impacted by their products.

Why is it happening?

In short: the insane amount of investment in Gen AI is causing it.

Why? Investment demands return, and given the amounts needed for the current generation of Gen AI models, the returns will have to be extra juicy. Alphabet, Amazon, Meta, and Microsoft alone might spend around $200bn this year, mostly on data centers and electricity.

But where are the Gen AI applications offering a 10x return on this investment?

Where is the $2 trillion Gen AI market?

Such a market is nowhere to be seen: all companies I speak with are hardly going beyond proof of concept, let alone creating a steady revenue stream.

So, instead, we’re all getting Windows Recall and Slack snooping on your company data without your explicit consent.

Post image 2